This blog post will be dedicated to the audiences’ preferences, the statistics on changing trends and the issues regarding its contents.
Firstly, this is an example of how an online video – news is played in media websites like YouTube.com
Example of An Online Video
Online video is getting very popular as seen from the below statistics through results generated from the Pew Internet & American Life research:
- “71% of online adults now use video-sharing sites, 2011.”
- “Video-sharing sites usage has had a steady increase over time, from 2006 to 2011.”
- “Rural areas have shown the most significant increase over time, from 2006 to 2011.”
- “Video Watching grows across all ages, from 2006 to 2009.”
- “Video-sharing sites usage doubles from 2006 to 2009”
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| Source: http://pewinternet.org/Reports/2011/Video-sharing-sites/ |
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| Source: http://pewinternet.org/Reports/2011/Video- |
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| Source: http://pewresearch.org/assets/publications/1294-3.jpg |
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| Source: http://pewresearch.org/assets/publications/1294-1.jpg |
It is clear that audiences now prefer the easy accessibility and well detailed information at quick access provided through the internet. Different genres have different contents. The contents in online videos may exceed those of cable TV, which results in the emerging trend.
Videos online have music clips, shorter fragments, have behind the scene clips, highlights, short, quick but information filled.
Besides that, videos online promotes interactivity like voting, chatting and commenting, ticketing, on-demand downloads, and other additional information on programs unlike the conventional TV.
According to Spangler (2011), Nielsen’s report on media consumption noted that 48% of US consumers watch videos and news online however TV remains “the great American pastime”. This is seen to be true as O’Dell’s article showed PEW Internet research stating than TV is still the main source of news, followed by the internet, with newspapers coming in third.
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| Source: http://6.mshcdn.com/wp-content/uploads/2011/03/news-source.jpg |
Though TV is still King, the emerging trend of online video news used by media websites has seen a steady increase through the years. Media planners have to find the balance point in order to let both genres co-exist together, satisfying different generation’s needs.
Lastly, this shift in genre liking should be seen as an opportunity to venture further into the online video world instead of a threat to cable TV organizations.
Reference List
O’Dell, J 2011, For the First Time, More People Get News Online Than From Newspapers, Mashable.com, viewed 11 November 2011,<http://mashable.com/2011/03/15/online-versus-newspaper-news/>
O’Neill, M 2011, 85% of Media Websites Now Use Online Video to Cover News, Social Times.com, viewed 11 November 2011, <http://socialtimes.com/85-of-media-websites-now-use-online-video-to-cover-news_b60505>
Spangler, T 2011, Half of Americans Watch Online Video: Nielsen – Traditional TV Still King, with Monthly viewing up 1.9% in Q2, Multichannel News, viewed 11 November 2011, < http://www.multichannel.com/article/475509-Half_Of_Americans_Watch_Online_Video_Nielsen.php>
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